AI that earns its place in your business

AI features and systems with clear uses, measurable quality and practical guardrails.

A measured approach to AI

AI development applies models and automation to work where they can improve how information is found, processed or acted on. We begin with a defined outcome, the available data and a clear measure of what good performance looks like.

Evaluation, safeguards and monitoring are developed alongside the capability, with human review when needed. This creates AI systems that are useful in practice, transparent in operation and sustainable to run.

Areas of expertise

  • AI strategy & feasibility

    Assessing suitable uses, technical and data readiness, measurable outcomes and a practical route to implementation.

  • Generative AI & assistants

    Building applications that generate and work with content, from conversational interfaces to search across organisational knowledge.

  • AI agents & automation

    Building systems that carry out tasks and coordinate actions across software, with defined permissions, controls and human oversight.

  • Computer vision & document processing

    Interpreting images, video and documents to recognise content, extract information and support automated processing.

  • Predictive modelling & recommendations

    Developing models that forecast outcomes, identify patterns and anomalies, score options and provide relevant recommendations.

  • AI engineering & operations

    Preparing data, developing or adapting models, integrating them into software and monitoring quality, safety, performance and cost.

How we work

  • Data assessed for the intended use

    The available data is reviewed for relevance, quality, coverage and permitted use. Gaps and assumptions are documented and addressed in model development, retrieval and evaluation.

  • Evaluation based on real tasks

    Quality measures reflect the work the system needs to perform and the consequences of errors. Models and AI features are evaluated against representative examples and an agreed baseline.

  • Controls matched to the impact

    Access, data handling, permissions and human oversight reflect what the system can influence. Outputs and actions can be reviewed, corrected or stopped according to their level of risk.

  • Approaches compared on quality, speed and cost

    Custom models, existing models and simpler software approaches are compared against the same criteria. The choice reflects the required quality, response time, implementation complexity and operating cost.

  • Quality monitored in operation

    Changes in input data, output quality, response times and costs are monitored against agreed measures. Results from real use inform improvements, model changes and decisions about retraining or replacement.

Tools and technologies

A selection of tools we use, chosen to fit the work and existing systems.

Models & serving

  • Claude
  • OpenAI
  • Llama
  • Mistral
  • AWS Bedrock
  • Ollama
  • MCP

Retrieval

  • Elasticsearch
  • pgvector
  • Qdrant
  • LlamaIndex
  • Cohere Rerank

ML & voice

  • PyTorch
  • TensorFlow
  • scikit-learn
  • Hugging Face
  • OpenCV
  • ONNX
  • Soniox
  • ElevenLabs

Evaluation & monitoring

  • promptfoo
  • Langfuse
  • Weights & Biases
  • Grafana

Questions, answered

  • We begin with the task, available data and a measurable result. We compare an AI approach with simpler software or process changes, then test the most promising option against representative examples before recommending wider development.

  • Both. The choice depends on the required quality, available data, privacy constraints, response time and operating cost. We can integrate an existing model, adapt one or develop a custom model where the need and evidence justify it.

  • No single hosting arrangement suits every use case. We assess what data the system needs, where it can be processed and which providers or deployment options meet your requirements. The data flow and access controls are defined before implementation.

  • We define what a useful result looks like for the actual task and evaluate the system against representative examples, including difficult cases. The level of review and control reflects what could happen if the system is wrong.

  • Yes. Human review, permissions and the ability to correct or stop an action can be built into the workflow. The right level of oversight depends on the system’s purpose and the consequences of an incorrect output or action.

  • We consider model use, hosting, data processing, monitoring and ongoing evaluation when comparing approaches. Costs and quality are measured during development and monitored after release, so changes in demand or performance can be addressed.

A few engagements we’re proud of. Shipped, scaled, and still in production.

  • Blissbook on a laptop: a workplace-violence policy open in the editor, with its approval status, reviewers and discussion thread alongside

    Blissbook

    AI features and core product development for HR policies

  • The Hyperice app open on a phone, beside a Hyperice massage gun

    Hyperice

    Backend rewrite for the HyperSmart app, four weeks before launch

  • Avenir Global work across five screens: the group’s time-entry and absence application, beside client-facing web pages built for its agencies

    Avenir Global

    Desktop applications and AI for a communications group

Tell us what you’re building.

The complex, the critical, the bold. We’ll tell you how we’d ship it.